Product and Web Design for a Digital Fitness Collective

Year
2020-21
Role
UX Designer
Company
Equinox+

Equinox+ is a digital platform and collective of at home and in-club workouts with live and on-demand classes from the unrivaled collective: Equinox, SoulCycle, Rumble, TB12, and more.

Process

The work at Equinox+ spanned from working on sign-in screens for the D2C launch, the company website, designing for tablet, and more. Equinox+ (then called Variis), was launching their D2C app and required new sign-in, account, and payment designs across the app and website. The launch also required a redesign of the website to better market, sell and tell the story of the product. The project included wireframes, user testing, working with marketing and engineers, and final visual designs.

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