Product and Web Design

Product and Web Design for a Digital Fitness Collective

Year
2020 - 2021
Role
UX Designer
Company
Equinox+
Product and Web Design for a Digital Fitness Collective

A new digital and in-club fitness platform that allows user to ride, train, stretch, meditate, and more. Equinox+ is a collective of at home and in-club workouts with live and on-demand classes from the unrivaled collective: Equinox, SoulCycle, Rumble, TB12, and more. Each class is an immersive experience that transports you to the front row of your favorite studio—from anywhere.​

Process

The work at Equinox+ spanned from working on sign-in screens for the D2C launch, the company website, designing for tablet, and more. Equinox+ (then called Variis), was launching their D2C app and required new sign-in, account, and payment designs across the app and website. The launch also required a redesign of the website to better market, sell and tell the story of the product. The project included wireframes, user testing, working with marketing and engineers, and final visual designs. This is just a snapshot of this project, inquire for more details.

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